Q1 2026 Fragrance Winners: Ulta + Sephora Brand Ranks, Momentum, Competitive Intelligence, Trends & Predictions
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Stop Guessing. Start Winning.
Every fragrance brand at Ulta + Sephora is playing the same game, but only the ones with complete competitive intelligence are winning.
This Q1 2026 Vs. Q4 2025 Fragrance Report gives you what your competitors don’t have: the exact ranking position changes, portfolio penetration, whitespace opportunities & recommendations covering 300+ brands across 5,000+ products, 14+ categories and 9 price tiers.
See which brands are climbing into your territory.
Discover which categories have weak competition you can exploit.
275+ slides of actionable data that replace months of guesswork with clear strategic direction.
Whether you’re defending market share, breaking into Top 20, 50 or 100, or getting your first retail placement, this report shows you exactly where to focus, how to price, and when to move. Your competitors are making decisions in the dark. You don’t have to.
Complete Data Coverage: ULTA + SEPHORA Q1’26 Vs. Q4’25
You Get:
- Top brand profiles with ranks & their top 10 products
- Q1 2026 Brand ranks vs. Q4 2025 for all 350+ brands
- Overall brand ranks & category wise ranks (14+ categories) for brands vs. Q4 2025
- Top 10 brand-product count analysis with top 20/50 portfolio penetration patterns by category
- Number of Top 20/50 products for each brand along with their price tiers
- Top 50 Brand-SKU Rank Changes & Momentum Analysis by Category: Ascending Power Leaders, Ascending Disruptors, At-Risk Leaders, At-Risk Disruptors
- Future Leaders, Decliners by Category & Overall
- Category Summary with Brand Archetypes, Price-tier Distribution, Opportunity Lanes and Recommendations by category leaders, growth brands and wanting to enter retailer brands
- Category Saturation Analysis & Expansion Opportunity Index
- Top 50 Brands Momentum Analysis by Retailer
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Master Category Intelligence (14+) & Velocity Scorecard: White space, leader, entry signal, & difficulty of entry
14+ Fragrance Categories Fully Analyzed:
Women’s, Men’s, Candles & Home Fragrances, Floral, Fresh, Fruity & Citrus, Luxury, Travel Size, Unisex, Vegan, Warm & Spicy, Woody & Earthy, Clean, Body & Hair Mist
Access Q1 2026 Vs. Q4 2025 Haircare Intelligence now!
750+ beauty pros trust Jump’s beauty reports.
“Refreshing, pertinent, and deeply insightful. This is the level of competitive intelligence needed to actually understand who is winning & how to win the shelf-war at Ulta and Sephora right now.”
– Investment Principal | Tier-1 Beauty Corporate Venture Fund
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Description
DECODE THE Q1 2026 FRAGRANCE RANKS & MOMENTUM. COMPETITIVE INTELLIGENCE, TRENDS, PREDICTIONS & WHITESPACE RECOMMENDATIONS TO DOMINATE YOUR CATEGORY.
WIN 2026.
Actionable intelligence for brands at every stage of retail growth
Who is it for?
Beauty brand founders, CMOs, Investors, Brand, Category & Shopper Marketers, Consultants, Product Developers & Buyers.
The report covers for Q1 2026 for Ulta + Sephora Fragrance in 275+ slides: 300+ brands, 5,000+ products, 14+ categories, & 9 price tiers
See The Complete Competitive Picture + Brand-Product Momentum
Access every ranking position & delta Vs. Q4 2025
→ Top Retailer Brands: Monitor emerging threats and challengers.
→ Growth Retailer Brands: Pinpoint where you’re gaining traction and slipped + who have you passed on the way up.
→ Aspirant Brands: Study ranking thresholds and which brand types are climbing or falling.
🎯 Benchmark Your Portfolio Strength with Penetration Intelligence
Discover how many products each brand places in Top 50, Top 100 overall, and Top 20, Top 50 by category.
→ Top Retailer Brands: Measure your portfolio dominance vs. direct competitors and identify categories where you’re underrepresented despite brand strength.
→ Growth Retailer Brands: Track your progress toward portfolio depth benchmarks that separate category leaders from challengers.
→ Aspirant Brands: Understand the product count thresholds leaders maintain and penetration patterns.
Track Category-by-Category Performance + Category Saturation & Expansion Opportunity
In 14+ fragrance categories: Women’s, Men’s, Candles & Home Fragrances, Floral, Fresh, Fruity & Citrus, Luxury, Travel Size, Unisex, Vegan, Warm & Spicy, Woody & Earthy, Clean, Body & Hair Mist
→ Top Retailer Brands: Identify the Emerging Disruptors climbing and Top Brands.
→ Growth Retailer Brands: Find your sweet spot categories where you’re already ranking well and can push into Top 20 with focused effort.
→ Aspirant Brands: Discover which categories have less entrenched competition and lower barriers to entry for your first listings.
Master Category Intelligence + Velocity Scorecard: 14+ Categories
White space, leader, entry signal, & difficulty of entry by category.
→ Top Retailer Brands: Top Retailer Brands: Defend your leadership with custom strategy signal
→ Growth Retailer Brands: Choose growth strategy by category
→ Aspirant Brands: Exploit whitespace & entry signals
💡 Top 50 Brands Momentum Analysis by Retailer
Bucketed into Ascending Power Leaders, Ascending Disruptors, At Risk Leaders & At Risk Disruptors
→ Top Retailer Brands: Compare your momentum index with your competitors who are Powerhouse Leaders
→ Growth Retailer Brands: Identify your competitors emerging as Disruptors
→ Aspirant Brands: See the successful Emerging Disruptors and Powerhouse Leaders to paint your pitch
🏆 Future Leaders, Disruptors & Decliners by Category
Based on Momentum Index & Compression, Future of top climbers & decliners + top 10/category
→ Top Retailer Brands: Understand who’s a threat and defend
→ Growth Retailer Brands:Identify your competitors emerging as Disruptors
→ Aspirant Brands:See the successful Emerging Disruptors and Powerhouse Leaders to paint your pitch
Category Whitespace & Recommendations: 14+ Categories
→ Category Summary with Brand Archetypes, Price-tier Distribution
→ Opportunity Lanes and Recommendations by category leaders, growth brands & wanting to enter retailer brands
💡Top 50 Products, Rank Changes & Momentum Analysis by Category
Identify “Ascending Power Leaders”, “Ascending Disruptors”, “At-Risk Leaders” “At-Risk Disruptors”
→ Top Retailer Brands: Identify if you remain a Powerhouse Leader or showing vulnerability.
→ Growth Retailer Brands: Track if you’re accelerating toward or within top 20/50 or stalling.
→ Aspirant Brands: Study what’s working in target categories – products & price points that consistently rank/gain ranks
How do We Collect Data?
Our Market Dominance Index methodology prevents data distortion by weighting sustained performance over viral moments.
Stop making category decisions based on gut instinct and incomplete data. Start dominating with the complete competitive picture for Q1 2026 Vs. Q4 2025 – your rivals wish they had.
(Save thousands(>$5K) of dollars in consulting & hundreds of hours in research & analysis)
750+ Beauty Professionals trust Jump Reports!
Access Q1 2026 ULTA + SEPHORA Fragrance Intelligence Now!
