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Forerunner Ventures

Forerunner Ventures

  • San Francisco, California, United States

  • San Francisco, California

Stage

  • Early Stage Venture, Late Stage Venture, Seed

Type

  • Venture Capital

Description

At Forerunner, we believe in a better way to invest.

We’re a venture capital firm focused on understanding the mindset of the modern consumer and identifying the people poised to deliver what they need.

We believe that when entrepreneurs are poised to meet consumers not just where they are today but where they’re going to be tomorrow, they becomemore than just founders — they’re forerunners. By supporting them with funding, strategic wisdom, and consumer insight — our “CQ” — we help transform industries and drive culture forward.

We’re a San Francisco-based team of veterans and visionaries from multiple disciplines. What unites us is a shared belief that “good enough” just isn’t good enough. We’ve used our combined expertise to support trailblazing brands like Dollar Shave Club, Warby Parker, Hims & Hers, and dozens more.

Mission

Forerunner is a research-focused, thesis-driven venture capital firm that’s dedicated to serving a fast-changing society with complex needs. We believe in walking the walk: early action, high conviction, engaged partnership.

With over $2.3 billion in assets under management and hundreds of investments to date, Forerunner is amongst the first women-led venture capital firms to achieve such milestones.

Beauty Investments #

  • 4

Primary Sector

  • E-commerce and Retail

Beauty Exits #

  • 0

Last Beauty Invest

  • Dec, 2017-Prose- $5.2M

BEAUTY PORTFOLIO

How to Apply?

Online Application Form: https://airtable.com/appWHNKvL3HBCYWjo/shrYO9UUQMnECpvEM

Or reach out: investments@forerunnerventures.com.

Criteria

We leverage our research to uncover business opportunity and invest in the teams best positioned to reshape categories and help transform culture, such as Faire, Chime, Glossier, Hims&Hers, ŌURA, The Farmer’s Dog, Ritual, and more. And the work doesn’t stop when we invest.

Intersection of Invention and Culture|

-The need and potential is clear, and the opportunities are massive.

-Evolved attitudes and social norms are shaping new demands.

-Antiquated and fragile systems are begging for reinvention.

-Ongoing demographic shifts are fueling deep, fundamental needs.

-The power of technology for progress is more profound and scalable than ever.

-We live in a society dependent on thoughtful bridging of on-and off-line worlds.

-Generative AI will unlock a new set of possibilities.

-Nimble adoption and swift, bold change is the norm.

7 Core Themes:

  • Evolution of Commerce: The ability to transact more intimately, wherever, whatever, by increasingly varied and frictionless means, will inspire every company to become a commerce company.
  • The Empowerment Economy: The true power of digital connectivity is set to upend the economy at large, powering a new generation of solopreneurs and financial freedom.
  • Commerce Enablement: An evolved set of capabilities is required to meet the potential of the ‘empowerment economy’ and the ‘evolution of commerce.’
  • Direct Channel Pioneers: Leveraging the best of technology, data, and business model innovation, these companies are creating the future their consumers aspire toward.
  • The Future of Healthcare: In a consumer-first age, the healthcare system begs to be reimagined.
  • Better for You: The consumer value matrix is rapidly moving beyond price, quality and convenience to include values: cleaner, safer, more sustainable and community-minded.
  • Education & Enrichment: Stimulated by inspiration, information, access, and need, consumers are increasingly taking learning and personal development into their own hands.
Resources Breakdown Funding Terms
  • Seed Rounds-$500,000 to $2 million, Series A Rounds-$2 million to $10 million or more

  • Equity

Education
  • Yes: Reports
Accelerator
  • Type-No
  • Duration-No
Network
  • 242
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

Diversity

Culture & Invention

TBD

TBD

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

7.45/10

Inclusivity Investments %
  • 50.83%
Beauty Investments #
  • 4

Beauty Exits #
  • 0
Last Beauty Invest
  • Dec, 2017-Prose- $5.2M

LEAD DETAILS

Lead Contact

Kirsten Green

Title

Founder and Managing Partner

LinkedIn

Twitter Handle

Forerunner Ventures

Contact

info@forerunnerventures.com

(415) 500-6618

JUMP CONCLUSION

Forerunner Ventures focuses on early-stage investments in consumer-centric industries, leveraging technology to enhance the consumer experience. Their diverse portfolio includes e-commerce, healthcare, fintech, and software sectors, with a preference for U.S.-based companies, especially in California and New York, but they are open to international opportunities. Attractive companies for Forerunner are early-stage, consumer-focused startups with innovative e-commerce, health tech, or fintech solutions and a strong online presence.

Best Beauty Funder Fit, FV is a an absolute fit with beauty brands with top of the line DTC traction and massive growth potential both for DTC and offline, being tech-enabled or data driven to improve the consumer experience will make your venture much more attractive. FV is also very pro diversity.

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