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Fernbrook Capital Management Llc

Fernbrook Capital Management Llc

  • New York, New York, United States

  • New York, New York

Stage

  • Early Stage Venture, Late Stage Venture

Type

  • Venture Capital

Description

Fernbrook supports visionary founders throughout the early stages of their life cycle of innovation and growth to build industry-leading companies in the consumer brands and retail services sector. Based in New York with an office in the Bay Area, Fernbrook is led by General Partners Marigay McKee and Bill Detwiler, who bring senior operating,investment and strategic advisory expertise, and a long-term track record of success in the consumer and retail industry.
Fernbrook’s diversified portfolio consists of tech-enabled B2C consumer brands, marketplaces, B2B e-commerce solutions, payments, and merchant services. The Fernbrook team uniquely pairs operating and finance expertise and deep relationship networks to help companies scale. From helping digitally-native brands develop omni-channel distribution strategies to assisting B2B companies with C-level introductions to accelerate the sales cycle, Fernbrook is a hands-on partner to portfolio company management teams.

Fernbrook is an inclusive, female-led venture firm, 75% female and 25% persons of color, with a diverse group of portfolio founders and management teams. 60% of founders are Women, 25% are BIPOC, and 9% are Black.

Representative investments include: Lily AI, Hello Alfred, Westman Atelier, and EVRYTHNG

Mission

Fernbrook invests in fast-growing, revenue-stage Software, Marketplace, and eCommerce companies that are driving innovation across the consumer ecosystem.

Fernbrook focuses on business development, sales, distribution, supply chain, capital formation and M&A, and other value-added services by leveraging its deep operational experience, global relationship network, and strong portfolio management skills. We have returned capital to investors each year since 2019.

Beauty Investments #

  • 8

Primary Sector

  • Consumer/Beauty

Beauty Exits #

  • 0

Last Beauty Invest

  • 2019-Type:A Brands-$1.9M

BEAUTY PORTFOLIO

How to Apply?

Fill out the form https://www.fernbrookmgmt.com/pitch/

Criteria

Focus on founders who are building innovative software, services, tools, and products across the global ecommerce ecosystem.

Resources Breakdown Funding Terms
  • $2M to $40M

  • N/A

Education
  • No
Accelerator
  • Type-No
  • Duration-No
Network
  • 35
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

Diversity

TBD

TBD

TBD

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

6.45/10

Inclusivity Investments %
  • 57.14%
Beauty Investments #
  • 8

Beauty Exits #
  • 0
Last Beauty Invest
  • 2019-Type:A Brands-$1.9M

LEAD DETAILS

Lead Contact

William Detwiler

Title

Managing Partner

Contact

Info@Fernbrookmgmt.Com

6466615670

JUMP CONCLUSION

Fernbrook Capital Management LLC focuses on early-stage, tech-enabled consumer brands and retail services, emphasizing B2C brands, marketplaces, and B2B e-commerce solutions. Concentrating on U.S.-based companies, particularly in New York, they also consider investments in California and occasionally the UK. Their portfolio spans fashion, e-commerce, software, and beauty, highlighting a preference for technology and design intersections. They prioritize diversity, supporting many women and BIPOC entrepreneurs. Attractive companies for Fernbrook are early-stage, tech-forward consumer brands with strong growth potential and a commitment to diversity and inclusion.

Very Good Beauty Funder Fit score could easily turn into best if your beauty brand is tech-enabled and growing really fast.

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