Fernbrook Capital Management Llc
Fernbrook Capital Management Llc
New York, New York, United States
New York, New York
Stage
Early Stage Venture, Late Stage Venture
Type
Venture Capital
Description
Fernbrook supports visionary founders throughout the early stages of their life cycle of innovation and growth to build industry-leading companies in the consumer brands and retail services sector. Based in New York with an office in the Bay Area, Fernbrook is led by General Partners Marigay McKee and Bill Detwiler, who bring senior operating,investment and strategic advisory expertise, and a long-term track record of success in the consumer and retail industry.
Fernbrook’s diversified portfolio consists of tech-enabled B2C consumer brands, marketplaces, B2B e-commerce solutions, payments, and merchant services. The Fernbrook team uniquely pairs operating and finance expertise and deep relationship networks to help companies scale. From helping digitally-native brands develop omni-channel distribution strategies to assisting B2B companies with C-level introductions to accelerate the sales cycle, Fernbrook is a hands-on partner to portfolio company management teams.
Fernbrook is an inclusive, female-led venture firm, 75% female and 25% persons of color, with a diverse group of portfolio founders and management teams. 60% of founders are Women, 25% are BIPOC, and 9% are Black.
Representative investments include: Lily AI, Hello Alfred, Westman Atelier, and EVRYTHNG
Mission
Fernbrook invests in fast-growing, revenue-stage Software, Marketplace, and eCommerce companies that are driving innovation across the consumer ecosystem.
Fernbrook focuses on business development, sales, distribution, supply chain, capital formation and M&A, and other value-added services by leveraging its deep operational experience, global relationship network, and strong portfolio management skills. We have returned capital to investors each year since 2019.
Beauty Investments #
8
Primary Sector
Consumer/Beauty
Beauty Exits #
- 0
Last Beauty Invest
2019-Type:A Brands-$1.9M
BEAUTY PORTFOLIO
| How to Apply? | Fill out the form https://www.fernbrookmgmt.com/pitch/ |
| Criteria |
Focus on founders who are building innovative software, services, tools, and products across the global ecommerce ecosystem. |
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IMPERATIVE: CULTURE & VALUES
Diversity
TBD
TBD
TBD
TBD
TBD
BEAUTY FUNDER FIT SCORE
Resources
Education
Accelerator
Network
1:1
6.45/10
*This score calculates the likelihood of any beauty brand getting funded by the investor. The score gives weights to number of beauty investments, recency of beauty investment, number of beauty exits, inclusivity inclination, resources offered, etc.
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LEAD DETAILS
Lead Contact
William Detwiler
Title
Managing Partner
Email Id
Twitter Handle
JUMP CONCLUSION
Fernbrook Capital Management LLC focuses on early-stage, tech-enabled consumer brands and retail services, emphasizing B2C brands, marketplaces, and B2B e-commerce solutions. Concentrating on U.S.-based companies, particularly in New York, they also consider investments in California and occasionally the UK. Their portfolio spans fashion, e-commerce, software, and beauty, highlighting a preference for technology and design intersections. They prioritize diversity, supporting many women and BIPOC entrepreneurs. Attractive companies for Fernbrook are early-stage, tech-forward consumer brands with strong growth potential and a commitment to diversity and inclusion.
Very Good Beauty Funder Fit score could easily turn into best if your beauty brand is tech-enabled and growing really fast.