INVESTOR HOOK
Over 1 Million in Revenue in the last 12 months. 13 Years of Experience in this Industry. Startup with over 20 major licensing contracts including Disney, Retail Deals, Sustainability and strong Gen Z Market Share.
FUNDING STAGE
Series A
Our Story
Experience with problem
- I’m Rachel, CEO & Founder of Mythosis Manufacturing Inc DBA Phoenix Rising Cosmetics Brands. I have over 13 years of experience building and scaling multiple independent cosmetics brands to over 6 & 7 figures.
Education relevant to problem
- As an entrepreneur building a consumer based products business, I wore all the hats and did all the jobs in my companies until I was able to hire to my weaknesses. Some of my biggest early challenges involved mostly the trial and error required to learn manufacturing, compliance, regulation, logistics and how and when to outsource what. Since then, it’s become increasingly important to maintain our company values and ensuring that we only work with individuals & companies that share our values is the biggest part of that. Everyone says it’s business not personal but I personally built this company. It’s also definitely personal to our customers who spend their hard earned money because they love what we do. I can’t let them down. It’s important to me that we continue to show up authentically and ethically, even if that means cutting ties with some businesses, brands and individuals that have proven to be out of alignment with what we and our customers expect. This is exactly why so much of our customer base is Gen Z. This is one of the biggest things they look for when deciding who and what to buy and a lot of companies have complained that they’re hard to nail down. They’re not. I’m a millennial myself not Gen Z, but what they’re lookin for cannot be faked. It has to be genuine. It can’t just be a marketing campaign about inclusivity. Companies that want to get and retain Gen Z and as time goes on Gen Alpha customers will have to learn that. I design and develop products that I personally want to use and I’ve learned through over 13 years of experience that a lot of other people like and want the same things I do. That’s why eventually, Vampyre Cosmetics as a brand became too limiting. I wanted to create products with a broader range of themes and create products that are by the fans for the fans across many different fandoms. So I founded Phoenix Rising Cosmetics Brands in 2024 so that we could really begin to build on everything I’ve learned before and grow into the huge and amazing opportunities before us. I’ve started over many times in my life but I’ve always taken the lessons from before and applied them to the present, I rise like the Phoenix over and over again if necessary.
Experience with launching and growing a business
- As an autistic teenager who was trying to learn to mask and failing, I found a way to belong with other kids who were like me by expressing myself creatively instead of trying to fit in. Makeup was a huge part of this and I loved how makeup made me feel. It quickly became my favorite artistic outlet. Makeup became a hyperfixation for me and as I learned more about the history, ingredients and chemical processes that went into making cosmetics, I realized that I didn’t like how the industry was focusing on one, not only pushing a standard of beauty, but two, often doing so dishonestly and three, using ingredients that weren’t always the safes or most effective. I decided I wanted to start my own cosmetics company and do those things differently and I got my first chance when I was pregnant with my first child in 2011. It was a hand pressed color cosmetics and it grew slowly due to a lack of resources for the first 6 years and then grew way too fast in 2017 and 2018.My friend who I started the business with and I parted ways and we ended up closing the doors in early 2019. I had the idea for Vampyre Cosmetics before I closed Belladonna. I always loved the history & lore behind Vampires and I wanted to create cool gothic makeup because that was the scene I was in while living in Los Angeles. In my first cosmetics company, Belladonna’s Cupboard, We made a lot of mistakes once we got some traction and I learned from those mistakes. When we switched to using outside manufacturing we didn’t have a way to properly vet factories and ended up getting behind in a pre-order cycle. When we shut down the business, not all of the orders were filled and I wasn’t able to send anymore refunds. We even lost access to the store and lost all old customer records when we closed. So, I kept the site up until June 2023 and for over 4 years after the company stopped operating, I continued sending refunds and or products to replace what we didn’t produce to anyone who reached out and asked. This always shocks people in the business world and my lawyers when I tell them this, but I did this while slowly reverse engineering what went wrong with Belladonna as I began building Vampyre Cosmetics. It was important to me that I paid anyone back who was owed and the customers have always been my priority.
Phoenix Rising Cosmetics Brands products are sold at www.phoenixrisingcosmetics.com, www.HotTopic.com & in over 150 independent stores around the world. We are an official Disney Supplier and our products will be featured at the Buffy the Vampire Slayer Immersive Experience in Chicago this fall!
We are proudly women owned (WBENC Certified), disabled owned and LGBT+ owned. Our products are vegan, cruelty free (Leaping Bunny Certified) and talc free. They are also highly pigmented & super long lasting as they were specifically formulated for stage and screen.
We have licensed collections with Buffy the Vampire Slayer, SILENT HILL, Dungeons & Dragons, Amy Brown Fairies, Emily the Strange, Bill & Ted & Living Dead Dolls. We are launching an exclusive promotional collection in celebration of the release of Alien: Romulus premiering in theaters August 2024. Our Officially Licensed collections featuring Assassin’s Creed, Miraculous Ladybug and more are coming in soon!
Our products have been featured on Teen Vogue, Medium, THEM (a Conde Nast Publication), LGBTQ Nation, Newsweek, Loudwire, Blabbermouth, Rely on Horror, Bloody Disgusting, Fangoria, IHeartRadio, Billboard, The PRIDE (Los Angeles LGBTQ Newspaper) & more!
We strive to be a “beauty disruptor”, renouncing social constructs of beauty and replacing them with individual ones. We don’t Sell “Beauty”, we believe beauty is in everyone. We merely provide tools for the expression of it. We believe no one should have to choose between unique, inspired packaging and high quality, ethical cosmetics, so we are committed to being all in one. Our officially licensed collections are a huge hit because they made by the fans for the fans
View Our Pitch Deck Here.
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MEET THE DREAM TEAM
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