INVESTOR HOOK
Glow Jar Beauty has generated $640,000 in net sales over the past year, with a profit margin of 70%. We’ve successfully addressed the growing demand for fragrance-free and essential oil-free skincare, offering long-term skin health solutions for women of all ages. We are seeking $X in exchange for Y% equity to scale our operations and solve the problem of accessible, pro-aging skincare for women over 40. Our goal is to reach and empower millions of women who seek effective, science-backed skincare solutions without compromising on sustainability and skin health.
FUNDING STAGE
Series A
Our Story
Experience with problem
- My journey with skincare started from a very personal place and working in CPG for 10 years seeing the amount of products that were —dealing with skin sensitivities like psoriasis and melasma. These experiences gave me a firsthand understanding of the frustration and challenges that come with finding effective, gentle skincare products. This personal connection is what drove me to create Glow Jar Beauty, a brand focused on delivering safe, effective solutions for those with sensitive skin.
Education relevant to problem
- I’m deeply committed to understanding the complexities of skin biology and the science behind effective skincare. Every single day, I dedicate an hour to studying skin biology, ingredient functions, and the latest beauty innovations. This ongoing education includes many skin health courses and is a passion of mine, and in 2022, I became a certified skincare consultant. This certification has further equipped me with the knowledge needed to develop products that are both innovative and safe, ensuring that our formulations truly meet the needs of our customers
Experience with launching and growing a business
- I have a BA in Business, and journey with skincare started from a very personal place, coupled with 10 years of experience working in the CPG industry. During that time, I saw a significant disconnect between the sheer number of products available and their effectiveness, particularly for people like me who deal with skin sensitivities such as psoriasis and melasma. These experiences gave me a firsthand understanding of the frustration and challenges that come with finding effective, gentle skincare products. This personal connection, along with my professional background, drove me to create Glow Jar Beauty—a brand dedicated to delivering safe, effective solutions specifically designed for sensitive skin.
Problem
Glow Jar Beauty is committed to solving the skincare challenges faced by women over 35+ who have sensitive skin, skin conditions like psoriasis and melasma, and those who are prone to allergies. These women often struggle to find high-performance skincare that doesn’t trigger irritation or exacerbate their conditions. We focus on formulating products without problematic allergens and sensitizers, such as fragrances and essential oils, to ensure that everyone—including those with skin sensitivities and allergies—can enjoy the experience of elegant, elevated, and special skincare. Our mission is to empower these women to embrace their natural beauty confidently, knowing their skincare is both safe and luxurious.
Unique Insight
I’m tired of being targeted with 'anti-aging' messages that make me feel like I need to fight the natural process of getting older. I just want skincare that understands the changes my skin is experiencing as I get better with age. It’s overwhelming trying to find products that actually support my skin’s health without the pressure to look younger. I thought I was the only one who wanted solutions that celebrate my age and help me look and feel my best.
Our Solution
nlike many brands that chase fleeting beauty trends, Glow Jar Beauty emphasizes education, authenticity, and inclusivity. We avoid fear-based marketing and instead, promote a message of self-empowerment and embracing natural beauty.
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Market Size
$ VALUE/Year for all consumers combined (Total Addressable Market Size)
Size of the Market: The global skincare market was valued at approximately $145.3 billion in 2020 and is projected to reach around $189.3 billion by 2025, growing at a CAGR of 5.9%. The market for sensitive skincare products, specifically, is expanding rapidly as consumers become more aware of ingredients and seek products that cater to specific skin concerns. Niche Focus: The sensitive skin market is a significant niche within the broader skincare market. Approximately 60-70% of women and 50-60% of men report having sensitive skin, which indicates a strong and growing demand for products like ours. Aging Population: With an aging global population, there is increasing demand for skincare products that cater to mature skin. Women over 40 are looking for products that celebrate aging rather than fight it, which aligns perfectly with our brand's philosophy.
Our Unique Advantage
Our Progress
CAC (cost of consumer acquisition)
Revenue ($) Previous 12 months
Loyalty %
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GO TO MARKET
Who
Our target consumer is women over the age of 35 who are experiencing changes in their skin due to aging, sensitivity, or skin conditions such as psoriasis and melasma. Often, these women find us when they go through life-changing events, such as pregnancy or a health scare, prompting them to seek out safer, more gentle skincare options. They prioritize high-quality products that are effective yet free from common irritants like fragrances and essential oils. These women are not interested in "anti-aging" narratives; instead, they are looking for skincare solutions that support their skin's health through its natural changes, helping them feel confident and beautiful at every stage of life. They value a brand that understands their specific needs, offers educational resources, and empowers them to make informed choices for their well-being.
Where
Website: Our website serves as the central hub for our brand, offering detailed product information, educational resources, and an easy-to-navigate shopping experience. It’s where women can learn about our purpose explore our full range of skincare products, and access exclusive content like blogs and video tutorials. We also use the website to share customer testimonials and success stories, further building trust with our audience. Instagram: Instagram is our key social media platform for connecting with our audience. We use it to share visually engaging content, including before-and-after photos, skincare tips, and educational posts that align with our brand's pro-aging message. Through Instagram Stories, Reels, and IG Live sessions, we interact with our community in real-time, providing skincare advice and showcasing the real results our products deliver. Instagram also allows us to collaborate with influencers and brand ambassadors who resonate with our mission, expanding our reach and visibility.
How
Weekly Email Marketing, Daily Instagram Posts.
| Year | Revenue | Profit |
|---|---|---|
| 2025 | 768,000 | 537,600 |
| 2026 | 921,600 | 645,120 |
| 2027 | 1,105,920 | 774,144 |
MEET THE DREAM TEAM
Consumer Stories
Funding Requirements
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