Upfront Ventures
Upfront Ventures
Santa Monica, California, United States
Santa Monica, California
Stage
Early Stage Venture, Late Stage Venture, Private Equity, Seed
Type
Venture Capital
Description
Upfront Ventures is proud to be an early investor and long-term partner to tech founders and startups. Founded in 1996 in Los Angeles with investing professionals based in LA and San Francisco, Upfront has backed teams across all technology sectors. We invest about half of our capital in the fast-growing Southern California ecosystem, with the balance across the country as well as investments in Europe, India, and Israel.
Mission
Upfront Ventures is dedicated to increasing equality, both on our own team and with the companies and founders that we fund. It’s the right thing to do – and diverse teams make better businesses.
Beauty Investments #
11
Primary Sector
Tech/Consumer/Beauty
Beauty Exits #
- 0
Last Beauty Invest
2022-Hairtelligence -$5M
BEAUTY PORTFOLIO
| How to Apply? | Follow on social, kickstart engagement and then outreach |
| Criteria |
At Upfront, we like to come in at the earliest stages and stick with you as you grow. In today’s world, that means we’re your first check in at the seed (or even pre-seed) stage. And as you build and raise subsequent rounds, we can support that with our growth fund as well. Bottom line – we want to get to know you as early as possible and work together for a long time. With investment professionals in both LA and the Bay, we invest nationally and even globally for the right deal. |
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IMPERATIVE: CULTURE & VALUES
Diversity
Inclusion
Inclusion
TBD
TBD
TBD
BEAUTY FUNDER FIT SCORE
Resources
Education
Accelerator
Network
1:1
6.75/10
*This score calculates the likelihood of any beauty brand getting funded by the investor. The score gives weights to number of beauty investments, recency of beauty investment, number of beauty exits, inclusivity inclination, resources offered, etc.
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LEAD DETAILS
Lead Contact
Mark Suster
Title
General Partner
Email Id
Twitter Handle
Contact
310-785-5100
JUMP CONCLUSION
Upfront Ventures focuses on early-stage investments, primarily in seed and series A rounds, with a preference for California-based startups, especially in Los Angeles, while also investing across the U.S. and select international locations like France. Their investments cover diverse technology sectors, emphasizing software, healthcare, AI, and data analytics, and they show interest in emerging technologies like blockchain and Web3. Upfront Ventures often participates in larger syndicates, indicating a collaborative funding approach. Attractive companies for future investments are early-stage startups with a technological edge, particularly in software, AI, and healthcare, ideally impacting Southern California’s tech ecosystem.
Very Good Beauty Funder Fit and over 11 investments in beauty, UV is a must pitch for beauty brands that have some overlap with technology whether in creating formulations or delivering a great consumer experience.