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Upfront Ventures

Upfront Ventures

  • Santa Monica, California, United States

  • Santa Monica, California

Stage

  • Early Stage Venture, Late Stage Venture, Private Equity, Seed

Type

  • Venture Capital

Description

Upfront Ventures is proud to be an early investor and long-term partner to tech founders and startups. Founded in 1996 in Los Angeles with investing professionals based in LA and San Francisco, Upfront has backed teams across all technology sectors. We invest about half of our capital in the fast-growing Southern California ecosystem, with the balance across the country as well as investments in Europe, India, and Israel.

Mission

Upfront Ventures is dedicated to increasing equality, both on our own team and with the companies and founders that we fund. It’s the right thing to do – and diverse teams make better businesses.

Beauty Investments #

  • 11

Primary Sector

  • Tech/Consumer/Beauty

Beauty Exits #

  • 0

Last Beauty Invest

  • 2022-Hairtelligence -$5M

BEAUTY PORTFOLIO

How to Apply?

Follow on social, kickstart engagement and then outreach

Criteria

At Upfront, we like to come in at the earliest stages and stick with you as you grow. In today’s world, that means we’re your first check in at the seed (or even pre-seed) stage. And as you build and raise subsequent rounds, we can support that with our growth fund as well. Bottom line – we want to get to know you as early as possible and work together for a long time. With investment professionals in both LA and the Bay, we invest nationally and even globally for the right deal.

Resources Breakdown Funding Terms
  • $120M to $400M

  • N/A

Education
  • Yes-Annual Summit
Accelerator
  • Type-No
  • Duration-No
Network
  • 407
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

Diversity

Inclusion

Inclusion

TBD

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

6.75/10

Inclusivity Investments %
  • 27.27%
Beauty Investments #
  • 11

Beauty Exits #
  • 0
Last Beauty Invest
  • 2022-Hairtelligence -$5M

LEAD DETAILS

Lead Contact

Mark Suster

Title

General Partner

LinkedIn

Twitter Handle

Upfront Ventures

Contact

310-785-5100

JUMP CONCLUSION

Upfront Ventures focuses on early-stage investments, primarily in seed and series A rounds, with a preference for California-based startups, especially in Los Angeles, while also investing across the U.S. and select international locations like France. Their investments cover diverse technology sectors, emphasizing software, healthcare, AI, and data analytics, and they show interest in emerging technologies like blockchain and Web3. Upfront Ventures often participates in larger syndicates, indicating a collaborative funding approach. Attractive companies for future investments are early-stage startups with a technological edge, particularly in software, AI, and healthcare, ideally impacting Southern California’s tech ecosystem.

Very Good Beauty Funder Fit and over 11 investments in beauty, UV is a must pitch for beauty brands that have some overlap with technology whether in creating formulations or delivering a great consumer experience.

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