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Cult Capital

Cult Capital

  • New York, New York, United States

  • New York, New York

Stage

  • Private Equity

Type

  • Private Equity Firm

Description

CULT Capital specializes in identifying and investing in emerging consumer brands that possess a strong cult following and significant revenue potential. By targeting brands with robust annual revenues and providing capital investments ranging up to $10 million, CULT Capital aims to scale these brands through strategic funding and operational support, leveraging their loyal customer base and market resonance to drive growth and market leadership.

Mission

Cult Brand (N.): A cult brand changes the world by providing a product that otherwise would not
exist; and if it didn’t exist the world would be worse off in a meaningful way. It’s a product consumers can’t live without.

Beauty Investments #

  • 4

Primary Sector

  • Cosmetices, Healthcare, Beauty

Beauty Exits #

  • 2

Last Beauty Invest

  • Dec, 2023-Subtl Beauty

BEAUTY PORTFOLIO

How to Apply?

JMK@JMKConsumer.com

Criteria

Cult Brand Following
We seek consumer brands that have fanatical followers. Brands that give their consumers a sense of identity and belonging.
Growth Stage
We partner with ambitious brands that have annual revenues of at least
$2 million and are seeking capital investment of up to $10 million.
​CPG Categories
We primarily focus on brands in these key categories:
Food + Beverage Beauty + Personal Care
Fashion + Leisure Household + Pet

Resources Breakdown Funding Terms
  • $5M To $10M

  • N/A

Education
  • No
Accelerator
  • Type-No
  • Duration-No
Network
  • 8
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

TBD

TBD

TBD

TBD

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

6.75/10

*This score calculates the likelihood of any beauty brand getting funded by the investor. The score gives weights to number of beauty investments, recency of beauty investment, number of beauty exits, inclusivity inclination, resources offered, etc.

Inclusivity Investments %
  • 75.00%
Beauty Investments #
  • 4

Beauty Exits #
  • 2

Last Beauty Invest
  • Dec, 2023-Subtl Beauty

LEAD DETAILS

Lead Contact

John Kenny

Title

Co-Founder and Partner

LinkedIn

Twitter Handle

Cult Capital

Contact

JMK@JMKConsumer.com

1(212)574-8119

JUMP CONCLUSION

Cult Capital targets established U.S.-based consumer companies in beauty, personal care, food and beverage, and fashion sectors, focusing on firms with significant revenue. They invest across various cities with a notable presence in California and New York, aiming to support growth without leading investment rounds, indicating a strategy of shared risk and strategic partnership in niche markets.

Almost Best Beauty Funder Fit. Brands with cult fans are a big preference.

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