Shopping Cart
×

Circleup

Circleup

  • San Francisco Bay Area, West Coast, Western US

  • San Francisco, California

Stage

  • Early Stage

Type

  • Private Equity Firm, Venture Capital

Description

Founded in 2012, CircleUp Network is an equity crowdfunding firm headquartered in San Francisco, California. The firm acts as an online marketplace that links investors with early-stage consumer products and retail companies. CircleUp primarily focuses on the food, personal care, pet products, apparel, retail, and restaurant sectors. The firm’s investor base includes retail and consumer product industry experts, venture capital, private equity, and other financial professionals, and angel investors.

CircleUp is an investment platform that provides capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets. CircleUp is comprised of internally-managed equity funds, a credit program, and an Insights and Connections team – all powered by Helio, CircleUp’s proprietary machine learningplatform. Helio collects and analyzes billions of data points to evaluates 1.3 million consumer businesses and predict future business success.

Mission

Better access to equity capital CircleUp Growth Partners is an early-stage consumer investment fund with a data-driven, scalable approach to investing in visionary entrepreneurs.

Beauty Investments #

  • 10

Primary Sector

  • Consumer/Personal Care, Food and Beverage, E-commerce

Beauty Exits #

  • 0

Last Beauty Invest

  • Jan, 2022-Mented Cosmetics-$9M

BEAUTY PORTFOLIO

How to Apply?

https://circleup.com/apply-1

Criteria

Innovative brands disrupting the food, beverage, personal care & beauty, pet, and household consumables categories Entrepreneurs with a strong vision and unwavering passion for their product Revenue of $1-$20M, raising $1-$10M in growth equity

Resources Breakdown Funding Terms
  • $1M-$15M

  • N/A

Education
  • Yes-Helio Platform + More
Accelerator
  • Type-No
  • Duration-No
Network
  • 96
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

TBD

TBD

TBD

TBD

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

6.75/10

Inclusivity Investments %
  • 20.83%
Beauty Investments #
  • 10

Beauty Exits #
  • 0
Last Beauty Invest
  • Jan, 2022-Mented Cosmetics-$9M

LEAD DETAILS

Lead Contact

Rory Eakin, Ryan Caldbeck

Title

Director, General Partner

Twitter Handle

Circleup

JUMP CONCLUSION

CircleUp focuses on early-stage consumer brands, particularly in the food and beverage, health, and wellness sectors. Their investments span across the U.S., notably in California, New York, and Texas, reflecting geographical diversity. They prefer equity funding in series A and B stages, supporting companies ready to scale. CircleUp collaborates with other investors, targeting innovative consumer brands that emphasize health, wellness, and sustainability, and demonstrate scalable growth potential.

Almost a Best Beauty Funder Fit, Circleup is a must in a typical beauty brand startup with enormous growth potential

Layer 1