BrandProject
BrandProject
Toronto, Ontario, Canada
Toronto, Ontario
Stage
Early Stage, Seed
Type
Accelerator, Incubator, Venture Capital
Description
BrandProject is an early-stage venture capital fund that invests in consumer products, services, and technology companies. Based in Toronto and New York City, we are typically the first venture money and are often the sole investor in a round.
BrandProject has invested in and helped build innovative new brands including Daily Harvest, Freshly,Ritual, Persona, Chefs Plate, Clutch, Gainful, Atolla, Pet Plate, Awake Chocolate, Coveteur, Surf Easy, and Hello Products..
Mission
We invest in visionary founders who understand the needs of today to build the brands of tomorrow.
We call these BrandProjects.
Beauty Investments #
6
Primary Sector
E-commerce, Beauty and Cosmetics
Beauty Exits #
Last Beauty Invest
Dec, 2023-Iris&Romeo-$5M
BEAUTY PORTFOLIO
| How to Apply? | Start relationship on social, interact in an event and then get on a 1:1 call or email |
| Criteria |
We lead pre-seed and seed rounds; nothing is too early |
| Resources Breakdown | Funding Terms |
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| Education |
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| Accelerator |
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| Network |
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| 1:1 |
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IMPERATIVE: CULTURE & VALUES
Discipline
TBD
TBD
TBD
TBD
TBD
BEAUTY FUNDER FIT SCORE
Resources
Education
Accelerator
Network
1:1
7.2/10
*This score calculates the likelihood of any beauty brand getting funded by the investor. The score gives weights to number of beauty investments, recency of beauty investment, number of beauty exits, inclusivity inclination, resources offered, etc.
| Inclusivity Investments % |
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| Beauty Investments # |
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| Beauty Exits # |
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| Last Beauty Invest |
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LEAD DETAILS
Lead Contact
Hayden Williams
Title
Partner
Email Id
Twitter Handle
JUMP CONCLUSION
BrandProject focuses on early-stage consumer ventures, particularly in health care, food and beverage, and e-commerce, primarily in North America, notably Toronto and New York. They invest from seed to Series A stages, often co-investing, and favor consumer-centric innovations. Ideal candidates are North American startups in consumer health, sustainable food, or innovative e-commerce with growth potential.
Best Beauty Funder Fit.