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BrandProject

BrandProject

  • Toronto, Ontario, Canada

  • Toronto, Ontario

Stage

  • Early Stage Venture, Seed

Type

  • Accelerator, Incubator, Venture Capital

Description

BrandProject is an early-stage venture capital fund that invests in consumer products, services, and technology companies. Based in Toronto and New York City, we are typically the first venture money and are often the sole investor in a round.

BrandProject has invested in and helped build innovative new brands including Daily Harvest, Freshly,Ritual, Persona, Chefs Plate, Clutch, Gainful, Atolla, Pet Plate, Awake Chocolate, Coveteur, Surf Easy, and Hello Products..

Mission

We invest in visionary founders who understand the needs of today to build the brands of tomorrow.
We call these BrandProjects.

Beauty Investments #

  • 6

Primary Sector

  • E-commerce, Beauty and Cosmetics

Beauty Exits #

Last Beauty Invest

  • Dec, 2023-Iris&Romeo-$5M

BEAUTY PORTFOLIO

How to Apply?

Start relationship on social, interact in an event and then get on a 1:1 call or email

Criteria

We lead pre-seed and seed rounds; nothing is too early
BrandProject’s Studio team has partnered with 15 founders to help them build strong foundations and then accelerate growth through Series A/B. Our model works, with 80% raising Series A rounds or beyond (2013-2020 Co’s), and 9 being acquired to date. We invest from $500k at pre-seed to $5M at Series A. We have invested as the sole institutional investor 15 times and are happy to partner in early rounds alongside other VC’s.

Resources Breakdown Funding Terms
  • $1.5M to $100M

Education
  • No
Accelerator
  • Type-No
  • Duration-No
Network
  • 45
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

Discipline

TBD

TBD

TBD

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

7.2/10

Inclusivity Investments %
  • 26.67%
Beauty Investments #
  • 6

Beauty Exits #
  • 0
Last Beauty Invest
  • Dec, 2023-Iris&Romeo-$5M

LEAD DETAILS

Lead Contact

Hayden Williams

Title

Partner

LinkedIn

Twitter Handle

BrandProject

Contact

Invest@Brandproject.Com

(416) 482-4900

JUMP CONCLUSION

BrandProject focuses on early-stage consumer ventures, particularly in health care, food and beverage, and e-commerce, primarily in North America, notably Toronto and New York. They invest from seed to Series A stages, often co-investing, and favor consumer-centric innovations. Ideal candidates are North American startups in consumer health, sustainable food, or innovative e-commerce with growth potential.

Best Beauty Funder Fit.

Layer 1