RETAILER: BECOME AN EMERGING BEAUTY DESTINATION

STRATEGY & SOLUTIONS: BEAUTY RETAIL DESTINATION

1. Complete Review of Your Beauty Category & Destination

• Goals and aspirations tested for definition
• Assortment funnel mapped by role
• Merchandising audited against the shopper funnel
• Buyer scouting practice decoded
• Penetration, frequency, basket, margin baselined; gap to destination in dollars

2. Defined Emerging Beauty Destination Positioning

• Competitive dive across the retailers your shopper already uses
• Trend decode of what is moving beauty demand
• One positioning shoppers can repeat and buyers can act on

3. Roadmap to a Beauty Destination

• Phased moves across assortment, merchandising, scouting, organization
• Sequenced by impact and feasibility

4. Assortment Mix Strategy Built on Roles, Not Slots

• Every brand earns a role: traffic, trial, repeat, basket or margin
• Target mix by role, with the metrics each role is held to

5. Merchandising Designed to Maximize Shopper Lifetime Value

• Principles mapped to every funnel stage, trigger to advocacy
• Placement, adjacency, education, sampling, regimens, replenishment

6. Buyer Rubric to Scout Emerging Brands

• Jump’s 5-Gate Scouting Rubric: Signal, Fit, Stick, Ready, Story
• Pass thresholds and a decision matrix: invite, incubate, watch
• No more scouting on follower counts

7. Roles & Metrics for Assortment

• What each role is measured on, and at what cadence
• What triggers grow, hold, fix or exit

8. Shopper Funnel Decode with Interventions

• Where the funnel leaks, awareness through advocacy
• One intervention per leak, ranked by lift in lifetime value

9. Assortment Role Evaluation & Decision Matrix

• Every current brand scored on Sticky Signal and velocity vs its role
• Placed in grow, hold, fix or exit, with the merchandising edits that follow

10. Emerging Beauty Accelerator

• Ideal-fit brand profile for your destination
• Scouting gaps and challenges named
• A scouting funnel built for you from real market players and stakeholders
• Application process to invite fit brands
• Retail-readiness program to get them beauty-retail ready
• Final filter, list decisions, continued support, investor pitches (optional)