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Upper90

Upper90

  • New York, New York, United States

  • rovidence, Rhode Island

Stage

  • Convertible Note, Debt, Early Stage , Late Stage , Private Equity, Seed,

Type

  • Private Equity Firm

Description

Upper90 is a hybrid fund that provides founder-friendly credit and equity to top disruptors in e-commerce, enterprise, and fintech.

Mission

Upper90 specializes in data-driven debt and equity solutions for technology startups, enabling rapid growth and increased ownership through tailored financing strategies. We prioritize long-term partnerships and flexibility to support startups from Seed to Series B stages.

Beauty Investments #

  • 1

Primary Sector

  • Beauty & Wellness

Beauty Exits #

Last Beauty Invest

  • Oct, 2023-SuperOrdinary-SuperOrdinary

BEAUTY PORTFOLIO

How to Apply?

bd@upper90.io

Criteria

Capital-intensive E-Commerce and fintech businesses that start with Upper90 as their capital partner before raising a traditional Series A can own meaningfully more without sacrificing growth.
Lifecycle:

“The earlier we invest, the more value we can add. Upper90 initially provides $5-25M credit facilities that can scale to $250M+ for Seed – Series B startups based on the asset performance — not just equity raised.”

Alignment:

“Our goal is to be long-term partners with portfolio companies; we generally invest across the capital stack. We only invest when we are both excited about the trajectory of the business and have high confidence in the credit quality.”

Flexibility:

“Fast-growing startups want certainty and flexibility of capital to solve key near-term growth needs. We provide corporate, asset-based loans, preferred equity, and other creative solutions to help founders scale while preserving optionality.”

Network:

“Our strategic group of limited partners, which includes 300+ business builders, empowers us to identify, diligence, and add further value to companies by connecting founders with real operators across industries to help with customer and talent acquisition”.

Resources Breakdown Funding Terms
  • $11M to $30M

Education
  • No
Accelerator
  • Type-No
  • Duration-No
Network
  • 3
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

TBD

TBD

TBD

TBD

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

3/10

*This score calculates the likelihood of any beauty brand getting funded by the investor. The score gives weights to number of beauty investments, recency of beauty investment, number of beauty exits, inclusivity inclination, resources offered, etc.

Inclusivity Investments %
  • 8%
Beauty Investments #
  • 1

Beauty Exits #
  • 0
Last Beauty Invest
  • Oct, 2023-SuperOrdinary-SuperOrdinary

LEAD DETAILS

Lead Contact

William Geist

Title

Managing Partner

LinkedIn

Co.: Upper90

Twitter Handle

Upper90

Contact

contact@upper90.io

1(646)979-0719

JUMP CONCLUSION

Upper90 strategically invests across eCommerce, FinTech, and Supply Chain Finance sectors, emphasizing disruptive technologies and scalability while maintaining a collaborative investment approach across diverse global markets like New York, San Francisco, and international hubs.

Barely Good Beauty Funder Fit.

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