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Sonoma Brands Capital

Sonoma Brands Capital

  • Sonoma, California, United States

  • Sonoma, California

Stage

  • Late Stage Venture

Type

  • Venture Capital

Description

Founded in 2015, Sonoma Brands Capital is a private equity growth investment firm based in Sonoma, California. The firm prefers to invest in companies operating in the food, beverage, beauty, personal care, wellness, pet, home and lifestyle, and consumer services sectors.

Mission

We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.

Sonoma Brands Capital makes minority and control investments in growth-stage consumer businesses, typically generating at least $5 million in sales. We are omnichannel investors and look for brands that will benefit from our abilities to expand retail distribution and accelerate digital engagement.

Investment Parameters:
-Generally, $5 to $30 million lead investments

-Board-level participation

We’re architected to support entrepreneurs in areas like product innovation, distribution strategy, teambuilding, creative and e-commerce.

Beauty Investments #

  • 9

Primary Sector

Beauty Exits #

  • 0

Last Beauty Invest

  • 2021-MERIT Beauty-$20M

BEAUTY PORTFOLIO

How to Apply?

Drop us a line,
say hello.
hello@sonomabrands.com
117 W. Napa St., Suite C
Sonoma, CA 95476

Criteria

We’re architected to support entrepreneurs in areas like product innovation, distribution strategy, teambuilding, creative and eCommerce.

Resources Breakdown Funding Terms
  • $3.5M to $20M

  • N/A

Education
  • No
Accelerator
  • Type-No
  • Duration-No
Network
  • 22
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

Pioneers

Good Neighbors

Good Neighbors

Craftmaship

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

6.75/10

Inclusivity Investments %
  • 50.00%
Beauty Investments #
  • 9

Beauty Exits #
  • 0
Last Beauty Invest
  • 2021-MERIT Beauty-$20M

LEAD DETAILS

Lead Contact

John Wilson

Title

Vice President

LinkedIn

Twitter Handle

Sonoma Brands Capital

Contact

Hello@Sonomabrands.Com

1(707)-343-9661

JUMP CONCLUSION

Sonoma Brands Capital focuses on consumer sectors, emphasizing health, wellness, beauty, and food and beverage industries. Their geographically diverse investments include cities in the U.S., London, and Toronto. The firm invests in early-stage companies, mainly in series A and seed rounds, without typically leading the investments. They favor innovative sectors like e-commerce and subscription services, indicating an interest in businesses leveraging digital platforms. Startups in health, wellness, and beauty with strong online presence and growth potential are particularly attractive to Sonoma Brands Capital.

On the higher side of a good Beauty Funder Fit, SBC is heavily concentrated on beauty, championing diversity.

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