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Shrug Capital

Shrug Capital

  • San Francisco, California, United States

  • San Francisco, California,

Stage

  • Early Stage Seed

Type

  • Venture Capital

Description

Shrug Capital is a Venture capital firm that invests in consumer-based startups. Shrug Capital was founded in 2018 and headquartered in San Francisco, California.

Mission

Shrug Capital’s mission for the future is likely to continue investing in consumer-based startups while fostering innovation and growth within the startup ecosystem, aiming to support transformative technologies and ideas that shape the future of consumer markets.

Beauty Investments #

  • 1

Primary Sector

  • Beauty, Health, Technology

Beauty Exits #

  • 0

Last Beauty Invest

  • Dec, 2021-Supergreat-$2.5M

BEAUTY PORTFOLIO

How to Apply?

niv@shrug.vc

Criteria

Investment Stage:
We invest in pre-revenue or early-stage brands.

Revenue Range:
” We target brands with revenues of $1M-$3M.”
Geographic Focus:

” We invest in brands in NYC, the USA, or globally.”
Criteria for Brands:

“We look for traction and innovative brand ideas.”
Founder Traits:

“We seek founders with strong experience and key traits.”

Sectors and Industries:
We invest in consumer-based sectors and industries.

Resources Breakdown Funding Terms
  • $11.6M to $92M

Education
  • No
Accelerator
  • Type-No
  • Duration-No
Network
  • 94
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

TBD

TBD

TBD

TBD

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

2.55/10

*This score calculates the likelihood of any beauty brand getting funded by the investor. The score gives weights to number of beauty investments, recency of beauty investment, number of beauty exits, inclusivity inclination, resources offered, etc.

Inclusivity Investments %
  • 18%
Beauty Investments #
  • 1

Beauty Exits #
  • 0
Last Beauty Invest
  • Dec, 2021-Supergreat-$2.5M

LEAD DETAILS

Lead Contact

Moshe Lifschitz

Title

Managing Partner

Email Id

moshe@shrug.vc

LinkedIn

Twitter Handle

Shrug Capital

Contact

info@shrug.vc

1(415)234-3348

JUMP CONCLUSION

Shrug Capital targets early-stage consumer-focused startups in tech hubs like San Francisco and New York, with investments in fintech, blockchain, cybersecurity, health care, e-commerce, and AI. They emphasize integrating modern tech into traditional consumer services while participating in funding rounds alongside other investors to diversify their portfolio.

Casual Beauty Funder Fit.

Layer 1