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Primary Venture Partners

Primary Venture Partners

  • Manhattan, New York, United States

  • Manhattan, New York

Stage

  • Early Stage, Late Stage,Seed

Type

  • Venture Capital

Description

Primary is a leading early-stage venture firm renowned for its focused, high-impact approach to partnering with founders. With a track record of nurturing unicorns like Alloy, K Health, and Vestwell, Primary distinguishes itself through a low-volume, high-conviction strategy. Their Impact team, outnumbering investors 2:1, dedicates full attention to operational excellence, driving significant outcomes such as doubling Series A success rates and achieving unicorn status for a third of their Fund I portfolio companies within a decade. Globally active from pre-seed through Series A, Primary seeks visionary founders in sectors including B2B SaaS, fintech, healthcare, and infrastructure.

Mission

The team commits unreasonable resources to create unfair advantages for the world’s top founders.

Beauty Investments #

  • 2

Primary Sector

  • Tech/Health Care/Consumer/Beauty

Beauty Exits #

  • 1

Last Beauty Invest

  • Nov, 2017-Ephemeral Tattoos

BEAUTY PORTFOLIO

How to Apply?

TBD

Criteria

We take a low-volume, high-conviction approach—because we devote unreasonable resources toward building unfair advantages.The
differentiator, unheard of in seed VC, is Primary Impact: Outnumbering
investors 2:1, this team led by C-suite execs makes hires, signs
customers, and secures next rounds to supercharge the growth of New York
City’s most successful startups.

Resources Breakdown Funding Terms
  • $300K To $2M

  • N/A

Education
  • Yes
Accelerator
  • Type-Yes
  • Duration-No
Network
  • 176
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

TBD

TBD

TBD

TBD

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

3.5/10

*This score calculates the likelihood of any beauty brand getting funded by the investor. The score gives weights to number of beauty investments, recency of beauty investment, number of beauty exits, inclusivity inclination, resources offered, etc.

Inclusivity Investments %
  • 26.70%
Beauty Investments #
  • 2

Beauty Exits #
  • 1

Last Beauty Invest
  • Nov, 2017-Ephemeral Tattoos

LEAD DETAILS

Lead Contact

Jason Shuman

Title

General Partner

Twitter Handle

Primary Venture Partners

Contact

jane@primary.vc

1(646)374-1792

JUMP CONCLUSION

Primary Venture Partners targets early-stage startups in tech-integrated sectors like fintech, healthcare, real estate, and software, primarily in New York but also internationally. They provide robust support across funding stages and sectors, focusing on rapid growth and scalability.
Lower end of Beauty Funder Fit.

Layer 1