Gabriela Hernandez, Founder
Besame Cosmetics, Los Angeles
Brand Promise:
“Your signature look inspired by 100 years of legendary women”
Clean de-luxe & timelessly sustainable triple-pigmented reds for delicate skin
Gabriela's Red Affair from Buenos Aires to California
GrandMother Influence
When our founder, Gabriela Hernandez, would sit as a young child and watch her grandmother apply lipstick, she saw more than just a beauty routine. She saw the true meaning of beauty and timeless elegance. This notion inspired her own journey within the fascinating world of cosmetics, history, art, design, and how cosmetics have played an essential role in shaping our narratives.
Creative Arts Indulgence
Having immigrated from Buenos Aires at a young age, her passion for vintage beauty has led her to photography, art direction, and published author, penning the iconic book “Classic Beauty: The History of Makeup”. This has inspired a revolution in the beauty world, where looking to our past can guide us and inspire our futures.
Leap
- Meticulously created for accuracy and authenticity
- 100 years of romance
- Timelessly Impeccable shades for your secret edge to celebrate you
Impact-17 Years
- Reusable tins for Cake Mascara
- Biodegradable paper envelopes
- Refillable metal keepsake compacts
- Signature aluminum lipstick tubes.
Pro-Founder
- The Color, The Muse & The Eras: Conceived & led by Gabriela, Besame is the only authentic color house honouring the original muse in every woman across eras.