MODULE 1-HYPER-JUMP OPPORTUNITY
6 C Analysis with Brand Intent: Company, Category, Channel, Competition, Culture & Consumer Analysis
Jump Plan: JUMP PAD-STRATEGY
MODULE 2: DEEP DIVE WITH 3C ANALYSIS
Deep Dive Analysis of Competition, Category and Channel
MODULE 3-SUPER FANS BRIEF 1:1s
Plan, Conduct & Analyze Brief 1:1 Interviews of Super Fans
MODULE 4-SUPER FANS SURVEY
Plan, Conduct, and Analyze Quantitative and Qualitative Survey of Your Super Fans
MODULE 5-SUPER FANS DEEP DIVE
Conduct, Record, Organize and Analyze Deep Dive Interviews of Your Super Fans
MODULE 6: BRAND ACCELERATION FUNDAMENTALS
Brand DNA, Core Emotional Promise, Brand Idea, Brand Positioning & Brand Concept